Binova, LLC

Last Updated: November 3, 2026

1. Introduction

Binova Group LLC (“Binova Group,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information collected through our website, https://binovagroup.com.

This Privacy Policy explains how we collect, use, store, and share information when you visit our website, inquire about our products, or communicate with us.

Our website provides information about waste management and containment products, including EnviroBIN, InFORCE, PitBUL, CanLOK, and EventBIN.

2. Information We Collect

We may collect the following categories of information:

Information you voluntarily provide:

• Name, company name, job title, and business contact information.
• Email address, telephone number, and mailing address.
• Product inquiries, quotation requests, and other communications.
• Information submitted through website contact forms.

Information collected automatically:

• Internet Protocol (IP) address and associated network information.
• Pages viewed and products researched.
• Date, time, and frequency of website visits.
• Referring websites and traffic sources.
• Browser type, device information, and general geographic location.
• Cookies and similar website identifiers.

We may also associate website activity with publicly available business information when a visitor’s network can reasonably be linked to an organization.

3. Website Analytics and Business Visitor Identification

Binova Group uses website analytics and business visitor identification technologies to understand how visitors interact with our website and which products attract interest.

These technologies may include:

Google Analytics

We use Google Analytics to understand website traffic, visitor engagement, and website performance.

Leadfeeder / Dealfront

We use Leadfeeder to analyze website activity and help identify businesses that may be visiting our website. This may involve processing IP addresses, network information, pages visited, and related session information.

Binova Visitor Intelligence

We have developed an internal website analytics system called Binova Visitor Intelligence. When enabled and permitted by applicable consent requirements, it records website page activity and uses network intelligence to estimate which organizations may be associated with visits.

Our system may use the ipapi.is service to obtain company and network information associated with IP addresses.

Identified network owners are not necessarily the actual visitor’s employer or organization. We do not consider network-based identification proof that any particular individual visited our website.

We may use aggregated or business-level analytics to understand product interest, prioritize business development activities, and improve our website.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies for:

• Essential website functionality and security.
• Maintaining administrator login sessions.
• Remembering applicable website preferences.
• Measuring website traffic and performance.
• Understanding visitor interest in our products.

Where required by applicable law, we will request consent before activating nonessential tracking technologies.

Visitors may also manage cookies through their browser settings. Blocking certain cookies may affect some website functionality.

5. How We Use Information

We may use information collected through our website to:

• Respond to inquiries and quotation requests.
• Provide information about Binova products and services.
• Communicate with existing and prospective customers.
• Evaluate interest in specific products or solutions.
• Improve website performance, functionality, and content.
• Identify relevant business development opportunities.
• Maintain business records and customer relationships.
• Protect the security of our website and systems.
• Comply with applicable legal obligations.

6. Customer Relationship Management

Binova Group uses Salesforce to manage business relationships, prospects, customer accounts, and sales opportunities.

Business information obtained through website inquiries or other appropriate sources may be associated with existing Salesforce customer or prospect records.

We may also use website activity to assist in determining whether a business may have an interest in our products.

We do not treat an IP-based company identification as conclusive evidence that a particular individual or company visited our website.

7. Artificial Intelligence

Binova Group may use artificial intelligence tools to summarize business-level website activity and help evaluate potential product interest.

These tools may generate internal sales recommendations based on observed activity and associated business information.

AI-generated recommendations are reviewed as business intelligence and should not be considered verified identification of a website visitor.

When AI analysis is enabled, relevant business-level activity information may be processed by an external AI service provider.

8. Information Sharing

We may share information with service providers that assist with our business operations, including:

• Website hosting and security providers.
• Website analytics and visitor identification providers.
• Customer relationship management software providers.
• Email and marketing service providers.
• Technology providers supporting business analytics and AI functions.
• Payment processing and order fulfillment providers, where applicable.

These providers may process information in accordance with their applicable service agreements and privacy practices.

We may also disclose information when required by law, to protect our rights, or in connection with a legitimate business transaction.

Online Purchases: Purchases made through Binova Group’s online store are processed using Shopify. Payment information, order details, shipping information, and related transaction data are handled through Shopify and its applicable payment and fulfillment services. Please refer to the privacy information provided during checkout for additional details.

9. Information Retention

We retain information only as long as reasonably necessary for its intended business purpose, subject to applicable legal requirements.

Our Binova Visitor Intelligence system is currently configured with a 90-day retention setting for its website activity records.

Customer inquiries, sales records, and business relationship information may be retained for longer periods when reasonably necessary for business operations, contractual obligations, or legal compliance.

Retention periods for information processed by third-party services may vary.

10. Data Security

We use administrative, technical, and organizational measures intended to protect information from unauthorized access, misuse, alteration, or disclosure.

These measures may include controlled administrator access, authentication safeguards, software updates, website monitoring, and security scanning.

No internet-based service or electronic storage system can be guaranteed completely secure.

11. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have rights to request access to, correction of, deletion of, or information about certain personal data.

You may also have rights to opt out of particular uses or disclosures of personal information.

To submit a privacy-related request, please contact Binova Group through the contact information provided on our website.

We may need to verify your identity before processing certain requests and may retain information where legally required or permitted.

12. Third-Party Websites

Our website may contain links to websites operated by other organizations, including product suppliers, business partners, and service providers.

Those websites operate under their own privacy policies. Binova Group is not responsible for their independent privacy practices.

13. Children’s Privacy

Our website is intended for business and commercial audiences and is not directed toward children under the age of 13.

We do not knowingly collect personal information directly from children under 13 through our website.

14. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our website, business operations, technology, or applicable legal requirements.

Updates will be published on this page with a revised effective date.

15. Contact Us

Binova Group LLC

Website: https://binovagroup.com

For questions about this Privacy Policy or requests concerning personal information, please use the contact information provided on our website.